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Branding: It’s an Evolution

Brand consistency? Does such a thing exist? Typically the amount of times a brand image has changed can be counted on one hand. Or in …

Reaching College Students

Off Campus Media prides itself on helping clients and their brands reach out and connect with college students. I recently found an insightful article written …

Useful Apps During Election Season

Obama or Romney? Democrat or Republican? These are the common topics of conversation recently with young and old alike regarding the upcoming Presidential election. With …

5 Campus Marketing Opportunities Every Fall

The fall semester is a very exciting time on college campuses.  The freshman are new on campus and the upper-classmen are rested from summer and …

What is the State of Your Social Media Privacy?

In recent years, search engine, mobile and social media companies have revolutionized marketing by using consumers’ personal information to tailor specific advertisements to them. This …

Could Facebook Lose the College Market?

By Will Trunk OCM Intern On June 13th, 2012, mashable.com posted an article by Matt Silverman about what it would take to kill off Facebook, …

Behind the Scenes of Bonfyre: Intern/Ambassador Perspective

This year, Apple celebrated its 25 billionth app release. To just say that’s quite a few apps is like saying Rickie Henderson just stole a …

Preparing for the Real World, An Intern Perspective

Entering my junior year in college things started to change and became more serious. I, all of the sudden, had to start thinking about life …

Mobilizing Communities through Social Media

Below is a great article from Matt Shaw, writing for The Council of Public Relations Firms. Partnering with VeraQuest, the study across the US looked …